Master Class: HOW TO ORGANIZE AN AUDIENCE DEVELOPMENT PLAN FOR A WHOLE CITY
Master Class: HOW TO ORGANIZE AN AUDIENCE DEVELOPMENT PLAN FOR A WHOLE CITY
24 september · 11h00 · Room 1
Master Class: “Listening to the Audiences”
Presented by Sonia Sin and Macarena Cuenca.
Zaragoza is a good example how a European project has changed an organization. Adeste Project brought an Audience Development for the whole city. Now, the city has a global strategy connecting people and culture: #ZGZesCultura.
