25th Sept · 14h30 · Room 1

Case Studies and Work Groups “Meet the Adeste+ Artistic Parterns: From the first kiss to getting the key – 6 different ways of approaching audience engagement”

CALOUSTE GULBENKIAN MUSEUM with Andreia Dias and NØRREBRO THEATRE with Charlotte Kjær.

Get an insight into Gulbenkian Foundation’s and Noerrebro Theatre’s audience strategy and their different takes on engaging audiences and working with partnerships, based on the ADESTE+ mission of increasing cultural participation.

We will dive into the backbone of their respective audience engaging work with examples representing different approaches to engage and diversify audiences. They will share some of the ups and downs in their journey so far and their future plans to explore and expand cultural participation.

You are invited to share your approach to and thoughts about audiences. Join us for an afternoon of exploring audience engagement strategies in the theatre and the museum. How do we think about audiences? What does this mean in terms of how we programme? And what do we really mean by “from the first kiss to getting a key” in terms of audience relations?