Would you like to get closer to young audiences? Spanish experience with ACED methodology
University of Deusto
June 2021
In the Adeste+ project we have used the Audience Centered Experience Design methodology to help cultural organizations turn towards their audiences. In this webinar we told you some practical results of its application to young audiences in Harinera ZGZ and Sala Sala Rekalde.
Speakers:
- Cristina Laborda, member of the Harinera ZGZ collective
- Eztizen Esesumaga, Head of Education and Public at Sala Rekalde
Moderators:
- Sonia Sin, Head of the Communication and Sponsorship Area Zaragoza Cultural (Zaragoza City Council)
- Macarena Cuenca, coordinator of the ADESTE + project at the University of Deusto
Soon we will have a short video with English subtitles.
Keywords: Design Thinking, cultural democracy
