How to be relevant to young audiences: pilot experiences in cultural organizations

How to be relevant to young audiences: pilot experiences in cultural organizations

University of Deusto

June 2021

Would you like to get closer to young audiences? Do you want to know real experiences abut audience development?

In the Adeste + project we have used the Audience Centered Experience Design methodology to help cultural organizations turn towards their audiences. In this webinar, managed by University of Deusto, we told you some practical results of its application to young audiences. The speakers shared their experiences in Harinera ZGZ y Sala Rekalde in Bilbao. In Spanish with English subtitles.

Speakers

• Cristina Laborda, member of the Harinera ZGZ collective
• Eztizen Esesumaga, Head of Education and Public at Sala Rekalde

Moderators:

• Sonia Sin, Head of the Communication and Sponsorship  Zaragoza Cultural (Zaragoza City Council)
• Macarena Cuenca, coordinator of the ADESTE + project at the University of Deusto