Britta Lerch

With a background in marketing management, communication and social psychology, Britta has spent the last 17 years working as a concept developer, strategic advisor and project manager for agencies, companies and the cultural sector. From 2016 to 2020 she was the overall project coordinator for the European audience development project smARTplaces, which she also co-developed from 2013 on. She is further deepening her passion for innovative approaches for audience engagement and the digital in her current role as the project manager for “page21 – story worlds and their staging in XR” at the Dortmunder U, a experimental digital art and research project together with the storyLab kiU of the University of Applied Sciences and Arts Dortmund, the Museum Ostwall and the Museum for Art and Cultural History Dortmund.

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